Brands and brand power is something quite viral these days. Everyone talks about brands and how powerful they are. The impact and affect of these brands could easily be seen in our lives. We are so dependent and in love with some of these that life without them is becoming a nightmare. Be it smartphones, food chains, entertainment industries; we love them all! So today, we have top 10 most powerful brands of 2017 outlined for you.
Let have a look!
1) Apple
Brand Value: $154.1 billion
Industry: Computer Hardware
Headquarters: Cuppertino
Apple is an American multinational technology company founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. It mostly deals with design, development and sale of computer software, online services and electronics. Its main products are iPhone, iPad, Mac, iPod, Apple Watch and Apple TV. It also provides consumer and professional software applications such as iOS, OS, X and watchOS and operating systems for iCloud and Apple Pay. Apple is considered to be the world’s largest information technology company by revenue.
2) Google
Brand Value: $82.5 billion
Industry: Technology
Headquarters: Mountain View, California
Google is an American technology company which was founded by Larry Page and Sergey Brin while they were doing Ph.D. from Stanford University, California. It mainly focuses on internet-related services, operating systems, searching, advertising, platforms and hardware products. It provides various tools and services to the advertisers, irrespective of their size, including Adsense, AdWords, Google Display, Google Local and Google Mobile.
3) Microsoft
Brand Value: $75.2 billion
Industry: Software and Programming
Headquarters: Redmond, Washington
Microsoft is an American multinational technology company founded by Paul Allen and Bill Gates in 1975. It is one of the most powerful companies and also the world’s largest software maker by revenue. Microsoft deals with selling computer software, personal computers, consumer electronics and services. It also provides licenses and support for all its products such as the very famous Micrsoft Office office suite, Microsoft Operating Systems, Edge web browsers and Internet explorer.
4) Coca-Cola
Brand Value: $58.5 billion
Industry: Beverages
Headquarters: Atlanta, Georgia
Coca-cola is an American beverage company. Initially, it was invented as a patent medicine by John Pemberton in the 19th century but later on, due to the amazing marketing skills of Asa Griggs Candler, Coke received a very high ranking among all carbonated soft drinks. Today, none of the events and gatherings are complete without it. It has the following brands under its name: Diet Coke, Fanta, Coca-Cola zero, Fanta, Vitamin water, Powerade, Simply, Minute Maid and Georgia.
5) Facebook
Brand Value: $52.6 billion
Industry: Computer Services
Headquarters: Menlo Park, California
Facebook is an American social networking company founded by Mark Zuckerberg in 2004. Facebook has now become one of the most powerful brands which allow communications across the globe with friends, family and colleagues. It offers some excellent services such as timeline, message, lists, mobile apps, newsfeed and constant updates. Also, it is one of the best platforms for advertisers as the target audience is humongous with Facebook.
6) Toyota
Brand Value: $42.1 billion
Industry: Auto & Truck Manufacturers
Headquarters: Toyota, Japan
Toyota is a Japanese automotive company which was founded by Kiichiro Toyoda in 1937 with its headquarters in Toyota, Japan. It is the 13th largest company in the world by revenue. Toyota deals with manufacture and sale of motor vehicles and parts. It works under the following divisions: design, manufacture, and assemble and sale of passenger cars, minivans and trucks. It also deals with purchase and lease financing to Toyota customers and dealers.
7) IBM
Brand Value: $41.4 billion
Industry: Computer Services
Headquarters: Armonk, New York
IBM is an information technology company which originated in 1911 as Computing-Tabulating-Recording Company and later, in 1924, was named as IBM. It operates in over 170 countries under the following divisions: global technology services, global business services, software, systems & technology and global financing. It deals with computer hardware, middleware, software, hosting and consulting services. Some of the most widely used inventions were made by IBM such as the floppy disk, magnetic stripe card, hard disk drive, automated teller machine (ATM), UPC barcode, relational database, dynamic random-access memory (DRAM) and the SQL programming language.
8) Disney
Brand Value: $39.5 billion
Industry: Broadcasting & Cable
Headquarters: Burbank, California
Disney (The Walt Disney Company) is an American company which deals with international family entertainment and media. It is the world’s second largest media company in terms of revenue. Disney was founded by Walt Disney and Roy O. Disney in 1923 as the Disney Brothers Cartoon Studio. Since then, it has become a trademark when it comes to animation and live-action film production, theme parks and television. The Disney movies, theme parks and animations act as a bridge between the kids and adults and drive them crazy about its characters; even the weddings also follow the Disney theme at times!
9) McDonald’s
Brand Value: $39.1 billion
Industry: Restaurants
Headquarters: Oak Brook, Illinois
Mc Donald’s is an American fast food restaurant which started off as a barbecue restaurant in 1940 then later as a hamburger stall in 1948. It has headquarters in Oak Brook, Illinois and has thousands of franchise across the globe. This restaurant offers a wide range of foods such as French fries, fillet, hamburgers, pies, cheeseburgers, salads, drinks and sundaes. It is known to be the world’s largest restaurant chain which serves around 68 million people.
10) General Electric (GE)
Brand Value: $36.7 billion
Industry: Conglomerates
Headquarters: Fairfield, Connecticut
General Electric is an American technology and financial services company. It deals with development and manufacture of products for the generation, distribution and utilization of electricity. GE works under the following main divisions: Power & Water, Oil & Gas, Aviation, Appliances & Lighting, Energy Management, Healthcare, GE Capital and Transportation.
Stay blessed!
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