How brands use Instagram Video Feature for Marketing?

Photo and video sharing with Instagram has become one of the fastest ways of sharing your personal or professional stuff. You can reach out the world within no time with it. Instagram is best known for its vintage look and pictures that makes your smartphone a more precious accessory. Using Instagram, you can easily advertise your brand. All you have to do is take a picture from your phone, crop or rotate it, add a frame and share it on social media. Marketing in such a way can be a lot of fun! Let’s check out how Instagram video feature can be used to market a brand.

Have a look!

Instagram Video Feature

Instagram has launched a video feature on 20^th June 2013. As soon as it was launched, there were 5 million uploads in 24 hours. This recent makeover has raised Instagram to a higher level of popularity and increased its users to a larger extent. It now has around 130 million active users who are widely using this new video feature.

Instagram allows it users to make, modify and upload a 15 seconds video. The video can be a continuous one or can be made out of snapshots. The vintage mode of Instagram is what makes it more popular. For the advertisers, Instagram has done a huge favor!

Marketing with Instagram

With this new video feature of Instagram, marketing your brand has become a lot easier. As Instagram is owned by Facebook, you can access more than 1 billion people at an instant. Instagram itself has around 130 million active users who keep sharing content. In this way your brand can reach more and more people.

Videos have been one of the best ways to connect to your customers since they are more interactive and dynamic. Just like TV has a huge impact on people and its advertisements play a vital when you opt for shopping, videos entertain them. Compelling your customers to choose your product can be done quite effectively using this video feature by Instagram.

Instagram video feature has beaten the Twitter’s video feature-Vine. Instagram allows 15 seconds video and has over 130 million users while Vine only allows 6 seconds video and has 13 million users only.

Tips and Tricks for Effective Marketing

• Get a hand on your Instagram before you start marketing. There are so many cool features such as shooting in continuous stream or short snaps, color and shaky hand adjustments and lots more.
• Be precise and be relevant. Internet is a market place where you can go out of the market within no time. So value it!
• You must add a cover image to your video which keeps your client attracted from the beginning.
• Entertain your audience. You clients are your audience so show them something that is worth the effort and their time.
• Be aware of your audience. The Instagram users are mostly youngsters who keep up to the latest trends and are tech savvy.
• Do it right and people will automatically come towards you if you manage to seek their attention for a glimpse only.
• Market your brand in a way that attracts them and matches their taste. They love clean, simple aesthetics and the vintage look.
• Be real and authentic. No one is interested in checking out the same stuff each time. No recycling when you are marketing.
• You audience is very well aware of all the trends and fashion so keep yourself updated and go with the flow with your uniqueness clinging to you.

Hope these tips and tricks help you in marketing your brand effectively, all for now!

Stay Blessed!

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