As people say “Tomorrow, be the better version of yourself today”. And this concerns professional life too. Finding leads and sending them email campaigns is quite a taught job. One should know what people need, be creative, know what to include in an email copy, what type of content, and how it should look like.
Do you want to learn something new and become better than you were yesterday? Read this article then. Here, we will show you the top 7 tips to be more successful in email marketing and help you skyrocket business by means of drip campaigns.
Tip 1. Monitor social media to learn the leads’ pain points
Don’t underestimate social media. You can contact the target audience and find out what they like, what pain points they have, and this way you can find out the ways you can help them.
Another thing social media can help you is monitoring mentions of your brand. The network usually consists not only of current customers but also prospects, target customers, and industry influencers. Seeing people discussing your brand and product, you can give instant support and feedback. This way you will see what types of content performs best and worst, whether your product is good and easy-to-use, or vice versa, or what should be next in your development queue.
Quite often, people ask for some tools or services and this is your chance to not only promote your business but also convert people soon. All this helps keep your ear to the ground and resolve customs issues.
Monitor the competitors, what they post, and what the audience mostly responds to. Learn why they’re dissatisfied if they are, and provide them with a better solution.
Tip 2. Get inspired with competitors’ blog content (get inspired for new ideas for a strategy)
If you’re run out of ideas there are always places where you can find inspiration. One of them is competitors’ blog. Look through the posts, find out what questions the target audience asks and how the competitor answers. Research thoroughly a blog post topic, write down the points you can include in a new strategy, then organize them. Write out competitors’ challenges they’re facing and solutions themselves.
This can help develop new ideas when you’re struggling to come up with something new. Go and look through competitors’ blog content, get inspired, come up with new content, and resonate with the audience.
Tip 3. Conduct polls, surveys, and A/B tests
To be more successful, except monitoring feedback on social media, ask people to share their opinions through a survey or poll.
- Poll allows asking one multiple choice question. You can restrict voters to select just one answer or allow them to choose multiple answers. Also, you can set the option “your variant” to allow people to enter their own answer.
- Survey allows asking a wide range of multiple questions. You can ask for a comment, an email address, a name, an address, as well as multiple choice questions.
This is a good way to start a conversation with the audience. Be ready to perceive constructive criticism and just criticism. The feedback can be tough on social media because people there are sincere.
- A/B test is the thing to be conducted when you’ve already built the bridges with leads via emails.This type of experiment will show you what kind of content performs better, for example, educational or sale emails. In fact you can test anything: colors, fonts, the CTA button, etc. Split the recipients into two groups and compose two types of emails. Send the first email to the group #1 and the second email with changes to the group #2. Measure the results and stick to the most profitable email variant.
Measuring the results will lead to higher open and conversion rates, as you will be aware of what works and what doesn’t.
Tip 4. Make your email campaign mobile-friendly
Once everything is monitored and you are ready to start the first email drip campaigns, be ready for some more work. Because to become the best of the best, you need to work a lot.
If you conduct your own research or simply search for the recent statistics, you will see that emails are more often checked on phones. People nowadays literally live in digital world and their mobile phones are their apartments and this apartment is to be perfect. Do you know what it means? Well, people don’t read emails if they display in an incorrect way on a phone. That’s why your aim is to make all emails display correctly all over the devices.
Think over such things as attaching pics and videos, they can be displayed crookedly. Especially this problem appears if you send HTML-emails. Firstly, not all the devices display such type of emails. Secondly, quite often, some ESPs do not open them correctly. And finally, HTML-emails are checked by ESPs more and more often they are marked as spam. So you need to:
- Spend a lot of time to learn which devices and ESPs will not show emails correctly and who of the recipients won’t see them
- Spend some time to compose fallback text
- Test the emails
Keep important things easy to tap, put them in the middle of the screen, as people tap and scroll with their thumbs.
Though simplicity is the soul of genius and there is a simple solution for you. Send plain-text emails, as they display correctly on every device and you won’t have to spend time on the work that can be omitted.
Tip 5. Be to-the-point
The email shouldn’t be as long as possible. There’s hardly a B2C consumer eager to spend a lot of time reading long copies. Less is more. If the email copy is not catchy, it would immediately be forgotten or go to the Trash folder.
- Make the copy short and clear. The recipient doesn’t spend much time on reading the email (if they will read it at all). Make sure it looks attractive and really to the point and the person will have a desire to read it.
- Put one outstanding call-to-action. The effectiveness of this option is quite big. The conversion rate and revenue depend on it. The CTA button should be one and only, visible on the general background, and encouraging to the action. Conduct an A/B test, decide on its color, make people see it and react in the way you need it.
- Do not add many links. Make quality not quantity. One link is enough. Make it identifiable, emphasize it by color or underlining. Always be sure the link is active and mistakes-free.
- Use appropriate colors. To make the email copy readable, it shouldn’t be as bright as the sun. Use maximum three colors, take advantage of corporate ones to not make a cacophony. You can also use naturally occurring color combinations that are or can be associated somehow with the products you offer.
Tip 6. Automate email marketing and sales with drip campaigns tools
Automation is cherry on the cake that makes professional life easier. It saves money, time, efforts, and here’s why.
An email drip campaign is a chain of emails sent to people depending on the actions they take. Thanks to such a tool, you will forget about monotonous routine work: follow-ups are sent systematically and you don’t have to do it manually. Recipients open emails? Here’s the data. They click the links? Here’s the number of clicks. How many people unsubscribed? See in the stats. What else can you dream of?
The only thing you need to perform is to build the campaign and compose each email. This includes personal approach in every email, setting up triggers and delays, drip campaigns scheduling, setting the goals. Then, the system does everything for you. Each trigger will lead the person to the next step of the campaign and bring you the results.
Follow the results while the campaign is on, make some changes if necessary, and start communication with the leads who reply to you. And that’s the last tip for you follow.
Tip 7. Measure the email campaign
Once the campaign is launched, track the results. In the statistics, you can see the detailed information about the campaign, namely, the number of sent emails and unreached emails, the number of recipients, opens, clicks, unsubscribes, and replies.
Though you can analyze and make a conclusion of the email drip campaign. On this basis, you can build a new campaign taking into consideration the drawbacks and improving them. And if the campaign is a complete failure, you can pause it and make an upgrade.
Conclusion
Were the tips useful? Hope so. To draw the line:
- Look through social media and competitors’ blogs, get inspired, and make a cool strategy.
- Always make a research and tests, find out the main prospects’ pain points, what they’re interested in, etc. Make smart mistakes and learn from them.
- Start a new email drip campaign to put email marketing on autopilot.
All in all, to be good at what you do you just need to like it and never forget about email drip campaigns to operate the workflow automatically.
About Mohammad Mustafa Ahmedzai
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